Mosa Marhij *⁽¹⁾and Ibrahim Hamdan Saker ⁽¹⁾ and Fouad Ali Slman ⁽²⁾

(1).Department of Agricultural Economics, Faculty of Agriculture Engineering, Tishreen University, Lattakia, Syria.

(2).Department of Food  Sciences, Faculty of Agriculture Engineering, Tishreen University, Lattakia, Syria.

(*Corresponding author: Mosa Marhij. E-Mail: mosa.marhig@tishreen.edu.sy)

Received: 23/10/2022                Accepted:24/01/2023

Abstract: 

The aim of the research is to calculate the marketing efficiency of strawberries in the protected and open cultivation systems in Lattakia Governorate, in addition to calculating the marketing costs, marketing margins, and the producer’s share of the consumer’s lira for the various marketing routes during the agricultural season 2020-2021. To achieve the objectives of the research, a questionnaire was designed and information collected. Of the sample studied by the method of personal interview by asking direct questions to a random sample consisting of 10 wholesalers in each market of Lattakia and Jableh, in addition to 5 retailers. The results showed an increase in the marketing costs of producers in protected and open cultivation, then at the level of the wholesaler and the retailer, respectively, while the retailer achieved the highest marketing efficiency, followed by the wholesalers, and the lowest marketing efficiency went to the producers, and the results also indicated a high marketing margin. Absolute and relative for wholesalers, as the producer’s share of the consumer’s pound was the highest, and the research recommended working to reduce losses from the strawberry crop, and moving towards industrialization to absorb the surplus quantities from production.

Keywords: Strawberry, marketing costs, marketing efficiency, marketing margin, Latakia

Full paper in Arabic: pdf