ALmouthana Aziz Hasan ^{(1) *}

(1). Socio-Economic Studies Department at Latakia Research Center, General Commission for Scientific   Agricultural   Research (GCSAR).

(*Corresponding Author: Dr. ALmouthana Hasan, Email: almouthanahasan@yahoo.com)

Received: 27/03/2021                                 Accepted: 14/07/2021

Abstract

The study aimed at analyzing the marketing efficiency and marketing margin of the orange crop trade in Syria, by relying on the preliminary data of a random sample of farmers with 352 farmers and a sample of traders with a total of 100 merchants. The study showed an increase in marketing costs in general. Both the farmer and the warranty trader have 59.2% and 36.9% of the total marketing costs. In addition to the difficulty of transporting the crop to the markets outside the province and the high costs, where the merchant of the guarantee when marketing outside the province of 9.6 SP/kg, and the shipping dealer 10.9 SP/kg. The farmer achieved a profit of 8.8 SP/kg with a marketing efficiency of 66.3% according to the first indicator, 11.7% according to the second indicator, while a loss of 1.8 SP/kg when the crop was sold to the dealer. In addition, the marketing efficiency decreased according to the value of sales for the wholesaler when purchasing from the shipper from 23.4% to 2.8%, because of the multiplicity of intermediaries when buying through this marketing method. The share of farms in the consumer retail price was 57.25%. Accordingly, the study recommended reducing the marketing costs and improving the conditions of transport to the markets of other governorates, reducing the number of intermediaries and traders in the marketing process, and providing detailed marketing information for the prices, supply and demand levels in each local and foreign market and according to the items.

Keywords: Oranges, Marketing Margin, Marketing Efficiency, Farm Prices, Marketing Process.

Full paper in Arabic: pdf