Lugin Ajep(1)* and Ghassan Yaqoub(1)

(1). Department of Agricultural Economic, Faculty of Agriculture, Tishreen University, Lattakia, Syria

(*Corresponding author: Lugin Ajep. E-mail: lwlw517023@ gmail.com).

Received: 13/10/2019 Accepted: 29/01/2020

Abstract

The aim of this research is to spread the culture of green marketing in Hamah governorate in general and AIGhab area in particular, and the extent to which it can benefit from it in the future. In addition, study of the extent to which the Syrian consumer in the AL-Ghab region has adopted products that and support the marketing of green, Data were collected during the period 2019-2018. A random sample of 377 individuals from the community was taken. According to the questionnaire, forms that were distributed to the individuals of the simple, the descriptive and statistical analysis were used in evaluation and monitoring according to the percentage method. The results of the study showed that the degree of green product was low by% (3,18) an average (3,53). There are positive trends towards green products and consumer environment with% (73,20) and% (26,79) strongly. The lack of marketing strategy capable of marketing green products in an effective manner was a disagreement of % (42,97) and (3,25) the arithmetic mean, the low economic level has The greatest impact in reducing The application of green marketing.

Keyword: Green marketing, Recycling products, AL-Ghab the area Hama, adoption

Full paper in Arabic: PDF